We offer website audit services related to effective communication and customer needs. We analyse client's website and prepare detailed reports (with comprehensive recommendations) including the following information:
- non-verbal communication (role of colours, website layout, body language on photos)
- relevance, language culture and its fitness to consumers' knowledge
- communication integrity (verbal and non-verbal elements)
- content analysis (optimal leverage of communications and interactive web features, coherence of information and opportunities for site development and making it more attractive)
- promotion - opportunities for increasing website popularity among target group members
- functionality, transparency and navigation (adequate to web user needs and their methods of searching for information)
- technical analysis (validity and website display times for different search engines, resolutions and systems, including mobile devices)
- website availability audit in search engines (positioning) and web directories
Our services are based on our expertise and research within such disciplines as: web marketing, psychology, social psychology, NLP, sociology, public relations, media and communications studies, linguistics, semantics.
Communications optimisation is one of the components of web public relations.