Upon course completion, you will get familiar with web promotion methods for companies, organizations or individual users. Using just one of these methods will allow you to increase your website traffic within the target group.
You will also gain expertise with building the desired company image.
Upon course completion, you will acquire information required to comply with our Perfect A Audit Program.
Training course goals:- Get familiar with various web promotion methods and their effectiveness for different target groups.
- Get familiar with the rules of professional creation and optimisation of the company's Web site to achieve the expected business image.
- Lectures and workshops
Web and traditional marketing
- Similarities and differences
- Unique Web marketing advantages
Website as a public relations tool
- Website optimisation in terms of communications, functionality and user needs
- Developing websites to increase value for web users and Google moderators
- Creating Web communities and loyalty programs
- Effective ways for calling media attention
- Selected Client website proposals
Internet advertising
- Graphics advertising
- Multimedia advertising
- Creative advertising
- Sponsored links
- Contextual advertising
- CTR increase
- Proposals for Client's campaign
SEO
- Search engine statistics
- Advantages and disadvantages of Web positioning
- Positioning 101
Mailing
- Advantages and disadvantages
- Regulations and restrictions
- How to not get into spam box
- Creating relevant and creative e-mail messages
- Proposals for Client's campaign
Viral marketing
- Examples
- Campaign preparation and launch
- Proposals for Client's campaign
- Advantages and disadvantages
Other forms of promotion
- Traditional methods (promotion in directories, forums or chats)
- Non-traditional PR activities
- Proposals for Client's campaign
Performance analysis
- Measuring performance of applied changes and deployed campaigns
Issues with company image
- Mistakes that compromise the company image or campaign performance
Case studies
- Case studies of attractive websites and promotion campaigns or Client's website analysis
Exercises
- Hands-on classes related to the course
We also offer consulting services related to solving particular problems.