| comparison: | Sponsored links | Positioning |
|---|---|---|
| charges | for every click, so-called PPC - pay per click |
only for a day when a web site is being positioned |
| payment | in advance |
down payment |
| an average cost of customer acquisition | high |
low |
| promotion of a less popular words | cheap |
slightly more expensive |
| convertion rate | high |
very high |
| time of waiting for a results | 1 day |
a few weeks or more |
| keywords | accordig to Google AdWords rules |
unrestricted |
| number of keywords | unlimited |
limited |
| The possibility of description edition | high |
limited |
| interference with a web site | none |
usually minimal |
| geolocalization | wide spread |
limited |
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