Registering the website in search engines does not guarantee its popularity. According to research results, web users usually visit only some of the highest-ranking results.
Placing the website on the first page result guarantees its popularity among target group. Furthermore, web users don't consider search engine optimisation advertisement, as contrasted with sponsored links that are often ignored like TV ads.
As a result, search engine optimisation is not only more effective than other ways of promotion, but also cheaper. You will have to pay for every single click on sponsored link regardless of who is clicking - your potential customer, random web user or competitor.
Ask us also about our search engine optimisation training course!